Case Study: Tidy Airport Parking
Short Story
We helped Tidy Airport Parking, a Heathrow-based valet parking service, grow their weekly bookings using Google Ads. Through structured keyword targeting, ad scheduling, and creative testing, we delivered 8–12 new weekly bookings with a ROAS of 4.2x–6.4x while also reducing CPC by 10%.
Detailed Study
Overview
Tidy Airport Parking provides a valet car parking service at Heathrow Airport. Customers drive to the airport, hand their car over to a representative, and collect it upon return. Their competitive edge is a Lowest Price Guarantee.
The Challenge
The business was struggling to acquire customers profitably. Their website was built on a basic WordPress theme with no proper conversion tracking, and their email campaigns were generating limited traction. They needed a scalable paid search strategy to capture consistent bookings.
Objectives
Increase weekly booking volume via Google Ads.
Achieve a sustainable CPA aligned with margins.
Build a scalable, data-driven campaign despite technical limitations.
Constraints
No direct backend access — tracking had to be implemented via a thank-you page rather than full event tracking.
A basic WordPress site with no dedicated campaign landing pages.
The Strategy
Implemented over 60 targeted keywords across phrase and broad match to capture high-intent searches.
Built and expanded a negative keyword list to eliminate wasted ad spend.
Created themed ad groups with ad copy emphasizing the Lowest Price Guarantee.
Applied location targeting around Heathrow Airport.
Optimized ad scheduling around peak booking hours.
Used ad extensions (call and sitelinks) to increase CTR.
Tested alternative headlines and descriptions, resulting in a 10% CPC reduction without impacting conversion volume.
Results & Impact
Weekly spend: ~£245
Weekly conversions: 8–12 bookings
Average order value: ~£130
Weekly revenue: £1,040–£1,560
ROAS: 4.2x–6.4x
CPA: £20–£30
CPC: 10% lower through ad copy testing
Impact:
The campaign gave the client consistent weekly bookings at a profitable cost, helping them remain competitive in a price-sensitive market. Even with technical constraints, disciplined keyword targeting and creative testing built a foundation for scalable growth.
Helping businesses and founders build marketing systems that attract the right audience, drive growth, and deliver real results.